In the middle of the "Gatorade ritual", after a soccer game with work partners I decided to start my interviews, using a research approach and starting with the question: "ok guys, what is a WOW brand for you?".
The first two quickly conclusions were: that was the first time they heard that expression, but after some probing, everybody understood it immediately and was able to bring some examples into the conversation.
In this first video I will show some of the most powerful ideas behind the definition of a WOW brand and some examples used to portrait them.
In the next posts I will expand these main ideas with real examples...and just then, summarize everything in a kind of a "WOW formula" of HOW TO GET A WOW.
The first two quickly conclusions were: that was the first time they heard that expression, but after some probing, everybody understood it immediately and was able to bring some examples into the conversation.
In this first video I will show some of the most powerful ideas behind the definition of a WOW brand and some examples used to portrait them.
