Summarizing what we have reviewed together in this Blog, I think that WOW brands like any brand are promises. WOW brands are Powerful Promises and then, they represent high consumer expectations. But is just at the end, after exceeding those expectations, that they finally became WOW brands.
How is the process to became a WOW brand?. As described, I think it is ultimately linked with generating memorable consumer experiences. To do that WOW brands must know its consumers, promote these real experiences, innovate constantly and finally connect emotional bonds with them.
This would generate a virtuous circle that finally would reinforce WOW brand position and loyalty into consumers. See the next picture to follow my "WOW formula" proposal.
How is the process to became a WOW brand?. As described, I think it is ultimately linked with generating memorable consumer experiences. To do that WOW brands must know its consumers, promote these real experiences, innovate constantly and finally connect emotional bonds with them.
This would generate a virtuous circle that finally would reinforce WOW brand position and loyalty into consumers. See the next picture to follow my "WOW formula" proposal.
Very good idea, and accurate as well!
ReplyDeleteI'd liked how you made a post of each "ingredient" of the formula for finally showing it to us, your readers.
This should be a top seller!
Regards,
Gonzalo
Muy interesante la conclusion que has llegado, de como tiene que hacer una marca para llegar a ser un Wow Brand.
ReplyDeleteFelicitaciones por la descripcion tan clara y los videos tan bien elegidos para trasmitir tu idea.
Realmente este blog es un WOW!!!!!!
Hey blogger! Thats a good idea! Choose one wow brand to make examples about the things u want to show us and it will be a wow blog for a wow brand!!!! I like it!!!!
ReplyDeleteThanks for taking the time to create this blog. The truth is that this is not new at all, but it's so obvious, that nobody cares about it. We forget about the obvious things in life and take some things for granted...(from a greeting to saying "i love you"). Long story, short: be user-centered as opposed to industry-centered. Most corporations simply ignore the user criteria, and they are definitely missing out.
ReplyDeleteIt's just about asking the right question, and keeping in mind that the hero is the user, not the brand...yeah, this must hurt the most hardcore marketer, but it's true. If you think the brand is the hero...you are lost. The brand, as part of a storytelling framework, is just a mentor. (Take a look at The Hero's Journey)
cheers,
Wow! I love the name of the blog and love to talk about this topic again.
ReplyDeleteMy favorites adds are VW Dark Wader and Spanier Airlines because for me the key word here is MAGIC, but MAGIC that makes you really believe.
For me, we have to think in brands like thinking in individuals, they have to be unique, they should have values and assets that makes them so unique and they have to be REAL... so real to make you say I DO! jajajaj
They have to touch you and to do that, they have to be close of you. Thinking is necessary but it is only the way to rich the emotions. Experiences are unforgetable.
Thank you to share a great blog!
Great formula! i have a question .. in which part of the circle do you think the ingredient "Coolnes" fits ??. i think this is a very powerful ingredient ;)
ReplyDeleteGuillermo, I was listening to the radio today and they mentioned your blog, can this be true? they were discussing about this fantastic formula, about wow brands and about how your hair is getting white because of all your "chamba"
ReplyDelete