To maintain the WOW factor alive, Brands have to be always looking for consumer insights.
They are constantly trying to find the more sensitive nerve or the more insightful consumer ritual to connect with them. Doing that first and in a permanent way create trust and thus, loyalty.
They are constantly trying to find the more sensitive nerve or the more insightful consumer ritual to connect with them. Doing that first and in a permanent way create trust and thus, loyalty.
One sensitive approach:
One insightful approach:
How good is this volkswagen comercial!!! Its incredible how people could make brands top of mind only for the first great experience they have with them! I loved this example !!
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