Sports teams or artists have fans by definition, WOW brands, too.
WOW brands connect emotionally with consumers, maintaining the same spirit that teams or artists use. They strengthen emotional bonds with their consumers, and then fans.
See these three videos in different periods used by Quilmes beer (Argentina), relating the brand directly with the feeling produced by the Argentinean football team in the last three World Cups.
WOW brands connect emotionally with consumers, maintaining the same spirit that teams or artists use. They strengthen emotional bonds with their consumers, and then fans.
See these three videos in different periods used by Quilmes beer (Argentina), relating the brand directly with the feeling produced by the Argentinean football team in the last three World Cups.
FIFA World Cup 2002
FIFA World Cup 2006
FIFA World Cup 2010
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