My first memory is when I got a little prize from a parrot. I swear this little colorful bird clearly looked at me and threw a souvenir of the show directly to me. I was in Disneyworld and I was three, my mom could not confirm the story but it doesn't really matters, what I believe is now reality.
And that is the relevant point, consumers need to believe. So brands need to make the magic. WOW brands use a lot of resources to create magical and unforgettable experiences with its consumers.
Brands need to communicate with its consumers to translate the brand story, the brand message, the brand world. And creating brand experiences is a great mechanism to highlight and ensure the message.
I am sharing some examples of brand outstanding experience.
And that is the relevant point, consumers need to believe. So brands need to make the magic. WOW brands use a lot of resources to create magical and unforgettable experiences with its consumers.
Brands need to communicate with its consumers to translate the brand story, the brand message, the brand world. And creating brand experiences is a great mechanism to highlight and ensure the message.
I am sharing some examples of brand outstanding experience.
Coca Cola happiness truck
Andes Teletransporter
Understand consumers needs and most comun problems to be their partner on the solution! brilliant!!
ReplyDelete